We’re Engineers, Cut The BS and Talk Specs!
In my line of work, I’ve had the distinct privilege of engaging with some of the most brilliant minds in the field – engineers, programmers, technicians, and other exceptional individuals …
Question Greenwashing At All Times!
In a time when sustainability is in the spotlight, it’s concerning to witness some companies taking advantage of the trend without fully embracing genuine green initiatives. This behavior, referred to …
Survey Shows Engineers Are On Social Media As Much As Teenagers
As of July 2022, 59% of the world’s population uses social media with an average daily usage of 2 hours and 29 minutes. This research by Global WebIndex didn’t come …
101 Guide: PR (Public Relations) for Automation Companies 2022
Before hiring your first PR firm, or your next publicist, consider these things for your automation company. Table of content: What is PR? Different types of PR How much should …
How Engineering, Control, and Automation Companies Can Achieve Lower Cost Per Lead Through Paid Advertising
Cost per lead (CPL) is a metric, marketers frequently refer to when discussing what drives a company’s marketing costs. It can be challenging to understand, but it breaks down simply: …
How To Increase Event Visitors And Hype Up Your Audience Through Social Media
The engineering industry is a competitive one, especially in an event, trade show, exhibition, etc. When you and your competitor are in the same venue there’s a big possibility that …
Complete Timeline and Breakdown To A Successful Expo or Trade Show Planning
Have you considered visiting, participating, showcasing, or even hosting a trade show? It takes a lot of preparation and strategic planning, this is why you need an attentive team to …
Are Engineers Born Marketers and Marketers Born Engineers?
Although skills are made and practiced across our lifetime experience, talents, however, are not. After working with many engineers and marketers, the answer became clear to me. Engineers are not …
Complete Lead-Generating Checklist to Advertise an Engineering or Manufacturing Company on Meta (Facebook)
We know engineers are big on LinkedIn and love the idea of professional networking, but did you know that you can get a faster lead-generating system through Meta (Facebook) at …
An Engineer’s Guide To Facebook, Meta, and The Infinite Future
Hi there, are you a young engineer, or… one that has witnessed Flickr, MySpace, and… Friendster go with the wind? Oh my days. You may be thinking. ‘Yeah… I’ve been …
