Are Engineers Born Marketers and Marketers Born Engineers?
Although skills are made and practiced across our lifetime experience, talents, however, are not. After working with many engineers and marketers, the answer became clear to me. Engineers are not
Complete Timeline and Breakdown To A Successful Expo or Trade Show Planning
Have you considered visiting, participating, showcasing, or even hosting a trade show? It takes a lot of preparation and strategic planning, this is why you need an attentive team to
How To Increase Event Visitors And Hype Up Your Audience Through Social Media
The engineering industry is a competitive one, especially in an event, trade show, exhibition, etc. When you and your competitor are in the same venue there’s a big possibility that
How Engineering, Control, and Automation Companies Can Achieve Lower Cost Per Lead Through Paid Advertising
Cost per lead (CPL) is a metric, marketers frequently refer to when discussing what drives a company’s marketing costs. It can be challenging to understand, but it breaks down simply:
101 Guide: PR (Public Relations) for Automation Companies 2022
Before hiring your first PR firm, or your next publicist, consider these things for your automation company. Table of content: What is PR? Different types of PR How much should
Survey Shows Engineers Are On Social Media As Much As Teenagers
As of July 2022, 59% of the world’s population uses social media with an average daily usage of 2 hours and 29 minutes. This research by Global WebIndex didn’t come
Question Greenwashing At All Times!
In a time when sustainability is in the spotlight, it’s concerning to witness some companies taking advantage of the trend without fully embracing genuine green initiatives. This behavior, referred to
We’re Engineers, Cut The BS and Talk Specs!
In my line of work, I’ve had the distinct privilege of engaging with some of the most brilliant minds in the field – engineers, programmers, technicians, and other exceptional individuals
Engineers, Go From CAD to Clicks And Get Your Smart Pants On
In an era where information is abundant and attention spans are fleeting, smart marketing is the cornerstone of success. For engineers, who thrive on precision and problem-solving, this paradigm shift
Case Study: Smart Parks in Kenya in Collaboration with Microsoft and AWS (Australian Wildlife Conservancy) on the Go
Australia boasts some of the world’s most unique and diverse ecosystems, home to an array of wildlife found nowhere else on the planet. Preserving this biodiversity has become a global
Australia’s Tech Innovators Leading Sustainable Change with Cutting-Edge Technologies
Australia’s industrial landscape is in the midst of a profound transformation, driven not only by technological advancements in AI, AR, and VR but also by a conscientious effort toward sustainability.
Machine Learning’s Detrimental Impact on Automated Decision Systems
In the realm of automation and artificial intelligence, the infusion of machine learning into decision-making processes is key in implementing efficiency and innovation. However, this technological advancement isn’t without its
13 things of 2023 on Australia’s Tech, Automation, Smart Building, and Manufacturing Landscape and What To Expect in 2024
Why It Matters And What To Expect Engineers will increasingly focus on designing solutions that minimise environmental impact, using eco-friendly materials, and implementing efficient energy systems. This shift matters as
Mastering Product Launches in the Engineering World: A Comprehensive Guide
Are you gearing up for an exciting product launch in the engineering industry? Whether you’re introducing groundbreaking technology or enhancing existing solutions, a well-executed launch strategy is crucial for success.
Engineering Companies’ Ultimate Marketing Strategy Checklist
“The aim of marketing is to reduce the need for selling.” – Phillip Kotler Just like every industry out there, there’s always a need to market an innovative product or
Convert Your Website Traffic to Enquiries
So great news that you have traffic coming to your website, visiting your recently posted news and window shopping around your site, shall we say but you are still not
Digital competitive analysis
What: Winning with online marketing requires you to know the landscape, including who are your top competitors are and how you compare across the web. How you market your company compared
Marketing adaptions during Covid
2021 marketing really has focused more on the digital scene during the pandemic. As we all get vaccinated and conquer somewhatthis virus,so that we can get businesses back open and
