Mastering Product Launches in the Engineering World: A Comprehensive Guide
Are you gearing up for an exciting product launch in the engineering industry? Whether you’re introducing groundbreaking technology or enhancing existing solutions, a well-executed launch strategy is crucial for success.
13 things of 2023 on Australia’s Tech, Automation, Smart Building, and Manufacturing Landscape and What To Expect in 2024
Why It Matters And What To Expect Engineers will increasingly focus on designing solutions that minimise environmental impact, using eco-friendly materials, and implementing efficient energy systems. This shift matters as
Machine Learning’s Detrimental Impact on Automated Decision Systems
In the realm of automation and artificial intelligence, the infusion of machine learning into decision-making processes is key in implementing efficiency and innovation. However, this technological advancement isn’t without its
Australia’s Tech Innovators Leading Sustainable Change with Cutting-Edge Technologies
Australia’s industrial landscape is in the midst of a profound transformation, driven not only by technological advancements in AI, AR, and VR but also by a conscientious effort toward sustainability.
Case Study: Smart Parks in Kenya in Collaboration with Microsoft and AWS (Australian Wildlife Conservancy) on the Go
Australia boasts some of the world’s most unique and diverse ecosystems, home to an array of wildlife found nowhere else on the planet. Preserving this biodiversity has become a global
Engineers, Go From CAD to Clicks And Get Your Smart Pants On
In an era where information is abundant and attention spans are fleeting, smart marketing is the cornerstone of success. For engineers, who thrive on precision and problem-solving, this paradigm shift
We’re Engineers, Cut The BS and Talk Specs!
In my line of work, I’ve had the distinct privilege of engaging with some of the most brilliant minds in the field – engineers, programmers, technicians, and other exceptional individuals
Question Greenwashing At All Times!
In a time when sustainability is in the spotlight, it’s concerning to witness some companies taking advantage of the trend without fully embracing genuine green initiatives. This behavior, referred to
Engineering Companies’ Ultimate Marketing Strategy Checklist
“The aim of marketing is to reduce the need for selling.” – Phillip Kotler Just like every industry out there, there’s always a need to market an innovative product or
Are Engineers Born Marketers and Marketers Born Engineers?
Although skills are made and practiced across our lifetime experience, talents, however, are not. After working with many engineers and marketers, the answer became clear to me. Engineers are not
Convert Your Website Traffic to Enquiries
So great news that you have traffic coming to your website, visiting your recently posted news and window shopping around your site, shall we say but you are still not
Digital competitive analysis
What: Winning with online marketing requires you to know the landscape, including who are your top competitors are and how you compare across the web. How you market your company compared
Marketing adaptions during Covid
2021 marketing really has focused more on the digital scene during the pandemic. As we all get vaccinated and conquer somewhatthis virus,so that we can get businesses back open and
#s what & how to use them?
What are they, Why use them &How to use #’s This simple ‘pound sign’ has a now, fundamental purpose as a discovery tool, heavily used on social medias and has
Complete Lead-Generating Checklist to Advertise an Engineering or Manufacturing Company on Meta (Facebook)
We know engineers are big on LinkedIn and love the idea of professional networking, but did you know that you can get a faster lead-generating system through Meta (Facebook) at
An Engineer’s Guide To Facebook, Meta, and The Infinite Future
Hi there, are you a young engineer, or… one that has witnessed Flickr, MySpace, and… Friendster go with the wind? Oh my days. You may be thinking. ‘Yeah… I’ve been
Top-Notch Ways To Generate Leads On LinkedIn As An Engineer and Technical Professional
How many followers and connections do you have on your LinkedIn? The concept that you require PLENTY and an insane amount of followers within your LinkedIn circle to generate leads
The Importance of a Reputable LinkedIn Presence For Engineers and Their Company
Can you imagine being in a room with 830 million people? It’s impossible, but this is the number you should have in the back of your mind when you’re considering
