Are Engineers Born Marketers and Marketers Born Engineers?
Although skills are made and practiced across our lifetime experience, talents, however, are not. After working with many engineers and marketers, the answer became clear to me. Engineers are not born marketers, and marketers are not born engineers. Without a prior background of knowledge, training, and muddling in the industry for years, marketers will not […]
Convert Your Website Traffic to Enquiries
So great news that you have traffic coming to your website, visiting your recently posted news and window shopping around your site, shall we say but you are still not getting the enquiries/ purchases. Here below is a quick check list that may help you along the way…. Thanks for reading AR &Assoc.s contact us […]
Digital competitive analysis
What: Winning with online marketing requires you to know the landscape, including who are your top competitors are and how you compare across the web. How you market your company compared to your competitors will determine how you perform online in reference to getting leads and potential customers. It is the process of researching and […]
Marketing adaptions during Covid
2021 marketing really has focused more on the digital scene during the pandemic. As we all get vaccinated and conquer somewhat this virus,so that we can get businesses back open and operational again with the new norm and the economy back on track and hopefully logistics too will settle down as this is another dynamic […]
#s What & How to use them?
What are they, Why use them & How to use #’s This simple ‘pound sign’ has a now, fundamental purpose as a discovery tool, heavily used on social medias and has all major search engines indexing hashtags: Google, Bing, and Yahoo. They help you to stand out and be reached from those who are not […]
Complete Lead-Generating Checklist to Advertise an Engineering or Manufacturing Company on Meta (Facebook)
We know engineers are big on LinkedIn and love the idea of professional networking, but did you know that you can get a faster lead-generating system through Meta (Facebook) at a much lower budget? If you’re persistent in generating more leads and focusing your effort on LinkedIn, I suggest you get off this post and […]
An Engineer’s Guide To Facebook, Meta, and The Infinite Future
Hi there, are you a young engineer, or… one that has witnessed Flickr, MySpace, and… Friendster go with the wind? Oh my days. You may be thinking. ‘Yeah… I’ve been hearing about this Meta and Metaverse circulating rumors and I have no single idea what changed since Facebook.’ ‘I’ve been using Facebook for ages, are […]
Top-Notch Ways To Generate Leads On LinkedIn As An Engineer and Technical Professional
How many followers and connections do you have on your LinkedIn? The concept that you require PLENTY and an insane amount of followers within your LinkedIn circle to generate leads and convert them to clients IS A MYTH. As highly skilled technical professionals, engineers, developers, IT experts, etc., standing out on LinkedIn and generating leads […]
The Importance of a Reputable LinkedIn Presence For Engineers and Their Company
Can you imagine being in a room with 830 million people? It’s impossible, but this is the number you should have in the back of your mind when you’re considering establishing an active LinkedIn presence. LinkedIn is well-known as a big social media platform for professionals, and the title isn’t there without reason. With millions […]