Cost per lead (CPL) is a metric, marketers frequently refer to when discussing what drives a company’s marketing costs. It can be challenging to understand, but it breaks down simply: …
The engineering industry is a competitive one, especially in an event, trade show, exhibition, etc. When you and your competitor are in the same venue there’s a big possibility that …
Have you considered visiting, participating, showcasing, or even hosting a trade show? It takes a lot of preparation and strategic planning, this is why you need an attentive team to …
Although skills are made and practiced across our lifetime experience, talents, however, are not. After working with many engineers and marketers, the answer became clear to me. Engineers are not …
We know engineers are big on LinkedIn and love the idea of professional networking, but did you know that you can get a faster lead-generating system through Meta (Facebook) at …
Hi there, are you a young engineer, or… one that has witnessed Flickr, MySpace, and… Friendster go with the wind? Oh my days. You may be thinking. ‘Yeah… I’ve been …
How many followers and connections do you have on your LinkedIn? The concept that you require PLENTY and an insane amount of followers within your LinkedIn circle to generate leads …
Can you imagine being in a room with 830 million people? It’s impossible, but this is the number you should have in the back of your mind when you’re considering …
1. Be a HERO. (Hold Everyone’s Rapport & Offer) Building rapport as an engineer is completely different compared to other industries. In this majorly B2B industry, collaboration, joint ventures, co-development, and investments are not scarce objectives.
Are you sick of going to expos, trade shows, conferences, and all the other jargon-wrapped events? You went hoping to catch a big fish but ended up with a bunch …
