So Tesla, NOT ONLY innovates and manufactures electric and solar-powered vehicles but is also thriving for residential, commercial and industrial use of Tesla solar panels.
This is obviously not very well advertised. Reason behind that? Because the No. 1 World Billionaire does NOT spend money in advertising. Yep, that’s right, he announced it himself through Twitter in 2019.
According to Solar Reviews, Tesla solar panels range in price from $8,200 to $32,800, before incentives, depending on the system size that is best for your home. Tesla announced that they are offering 340-watt solar panels backed by a 25 year performance guarantee.
Renewable energy is no longer a futuristic dream that has no implementation basis. It’s a reality – popular and easier to use year by year. So what makes Tesla different? Is it innovation? Technology? Or is it the man behind the brand?
Solar energy has impacted the society and economy. The solar energy industry has created millions of jobs, decreased dependency on public utilities and aided climate change. Community-based initiatives has also helped local economy and decreased electricity bills for low-income individuals.
One of the downside of solar companies today is that → THE COMPETITION IS TOUGH.
That’s right, even without Tesla promoting and advertising their brand, the competition is tough. Although people are often driven by the vision of ‘saving the world’ and going ‘green’, the truth is that human beings are driven by their own needs and wants. What benefits them most, and what makes them better than other humans – which can be perfect motivators for climate saving.
Elon Musk and Tesla spends a portion of their sales, all for R&D and not marketing. This helps them create a better offer that fits their customer’s demand and less on attracting new audience with the same old offer. Again – needs and wants. Mind over matter.
Let’s go over some statistics and see how YOU, as a Solar Company can grow organically without having to invest so much time and money on paid advertising…
That’s what marketing and PR is about. Promoting without selling. Boosting sales without ridiculous marketing expenses.
Price / Value Barrier & Strong Message
The installment of solar panels has drastically increased throughout the years. The below graph shows the installment capacity around the globe from 2011 to 2021 based on Irena.
This is good news for us, but the bad news? As demand rise, so does competition.
One of the biggest challenges solar energy users are facing is the high upfront installment cost. This is considered an investment. Although new technologies are becoming more affordable, value decreases along with it, causing price/value barrier.
This is where Elon’s theory come in place. To create the right marketing campaign is to build the right offer. Now I’m sure you already have that.
So the next step is to create a strong message that emphasizes and communicates your Unique Selling Proposition through Omni-Channel marketing.
When you reach the right targeted audience, often times cost may not be the main problem, and even if you don’t, there are many ways to create the best payment solution for your customers.
The problem is that, your message is often not well-sent to the audience – which means it will not be well-received either. To make sure your customer understand exactly what you are proposing and offering – work on creating the best content, value proposition, visual designs, and even flyer, blogs, event, and workshops that will help them understand 100% what you are doing, what makes you special, and how it ultimately benefits them better than all other solar products in your area!
For example, an annual payment of $20,000 per year program sounds way more dramatic than $200 per month. This is simple math marketing. Always choose numbers and words that are most appealing for your audience – and you may even incorporate some psychologically-backed methods to it!
Work on Company Visibility
Solar panels companies have to work on the visibility of their brand and products. The thing is, solar panels are not often seen in plain sight. Most people won’t even be able to tell how all the construction looks and works. And it’s quite hard to make a final purchasing experience of something you are not quite familiar with, am I right?
Just because you’re not spending tons of money on paid advertising, doesn’t mean you don’t spend money on increasing brand awareness organically and hosting events to increase traction and visibility! Elon Musk have hundreds of people focused on creating the perfect brand image and strategy to be marketed organically and through various impressive showcasing events.
To be visible and seen be your target audience, you can start slow and consistently by promoting organically through your website, social media presence, blogs, as well as Google business listing to increase local searches.
There multiple ways on how you can use digital marketing to boost your solar energy business:
- Open your own website where you can have all your services and products listed.
- Verify and index your website on Google to be shown on SERPs.
- Using SEO to boost your website to the first page of the search engine.
- Write educational blogs: as we mentioned before, there are still plenty of blind spots as to how solar panel works. By describing how it works and ALL its benefits – you are promoting your business and company. Your blog should be linked to your website, and always have a CALL TO ACTION in it, so as to direct a reader to your catalog, email, or contact us page.
- Active Social Media. I’ve mentioned countless times, how important it is to be present in social media nowadays. Facebook, Instagram, Twitter, TikTok, YouTube – all of these and many more are amazing tools to grow your audience organically.
- Conversion rate optimization (CRO) is the process whereturn site visitors into paying customers – collect and analyze big data to create effective changes.
Solar Panels Market in Australia
According to sources, more than 30% of Australian homes have rooftop solar PV installed. And almost 10% of Australian electricity in 2022-2021 was generated by solar PV.
The below graph also shows us that the solar energy business is quickly growing in Australia, and if you are still doubting or looking for a sign to promote your company here – consider this A SIGN TO ACT.
Solar energy is not winding down anytime soon, and this means that solar companies will also continue to grow and develop into something cheaper, more efficient, less complex, and even portable – surely with also better quality.
To create a legacy, start today by building your organic business presence the right way. Learn it from the World’s Richest Man, and take your turn in investing the right organic marketing strategy for your business. Wait 5 years from now, or even a year… And you’ll stay behind. Start today, and run to the finish line before anyone else joins the race. You’ll be the winner.
AR & Associates have helped IT, Engineering, Automation, and Energy companies all across Australia to generate leads, increase brand awareness, maintain reputable PR, as well as increasing sales.
We focus on helping you spend less time in marketing, and more time serving your customers. Leave the matter to the respective experts. As engineers ourselves, we understand the core values and importance of marketing through trust and reliability.
We provide a full tailor-made solution that helps you build your company to the next level through digital and on-site marketing. With expertise in organic omni-channel marketing and on-site event or workshop planning, we offer a full turn-key marketing solution that gives you time, space, and freedom to focus on what you do best, which is to run your business.
Email us here or call us today at (+61) 02 8416 4442 to get more information or to book a complimentary marketing consultation or strategy session.
Article inspired by Webfx, Xensolar, Forbes, Solarreview, Irena, and Tesla.
