Creating Buyer Persona

Buyer personas are semi-fictional representations of your perfect clients primarily based totally on records and research. It can assist you to focus more on qualified prospects and eliminate time spent for those who are not.

AR prepared useful categories to include in creating buyer persona.

Buyer Persona


Buyer’s Basic Information


Things your buyer wanted to achieve in the next 5 years.

Buyer’s career aspiration

Skills that needed to be develop in order to meet the target.

Source of Information

Schools attended


Social Media


Religious belief

Moral and integrity

Hobbies and Interest

Things your buyer do when free

Activities or things he love

Buyer’s stress reliever

Circle of Influences

Friends, colleagues, groups or organization he belongs


Fears, challenges or anything that might hinder him from reaching his goals.

Professional Background

Current and previous jobs

Does he own a company?

His connection in his chosen industry

Sample of a Buyer Persona

Buyer Persona is a very useful tool to identify what strategy to do when reaching out to your prospect. What kind of topic you will open in your conversation that will surely keep him interested. It might be tedious sometime but will surely help you to meet your goal.

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