Buyer personas are semi-fictional representations of your perfect clients primarily based totally on records and research. It can assist you to focus more on qualified prospects and eliminate time spent for those who are not.
AR prepared useful categories to include in creating buyer persona.
Demographics
Buyer’s Basic Information
Goals
Things your buyer wanted to achieve in the next 5 years.
Buyer’s career aspiration
Skills that needed to be develop in order to meet the target.
Source of Information
Schools attended
Accomplishments
Social Media
Values
Religious belief
Moral and integrity
Hobbies and Interest
Things your buyer do when free
Activities or things he love
Buyer’s stress reliever
Circle of Influences
Friends, colleagues, groups or organization he belongs
Concerns
Fears, challenges or anything that might hinder him from reaching his goals.
Professional Background
Current and previous jobs
Does he own a company?
His connection in his chosen industry
Sample of a Buyer Persona
Buyer Persona is a very useful tool to identify what strategy to do when reaching out to your prospect. What kind of topic you will open in your conversation that will surely keep him interested. It might be tedious sometime but will surely help you to meet your goal.
